Once you have an estimate of total "File of Life" program costs, decide how many sponsors you feel will be needed to fully fund the project. If possible set up a fund raising committee and appoint an individual to take charge of the solicitation effort. If possible, get the local media to announce that the "File of Life" program will soon be implemented in your community and that sponsorships are available. Ask your local Chamber of Commerce for an opportunity to present the concept at their next meeting. Consider any and all civic organizations including Lions, Rotary, Jaycees, etc. We can provide suitable hand-out material for presentations.
When approaching a potential sponsor be sure to remind them that their name and logo will appear in every household in the community. They are not only helping their community but they are receiving valuable exposure on a daily basis.
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Some potential sponsors include:
Police, Fire and Sheriff's Departments Senior Citizen Centers and Agencies Hospitals, HMO's & Ambulance Companies Banks, Insurance Companies and Agencies Every Commercial Business that Advertises A Printer (Possible source for free brochure) |
Consider which sponsors may also act as distribution points once the program has started. Media sponsors can also promote the program.
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© 1997 FOL |